Hugh's Fish Fight Nets Half a Million Supporters Overnight

Smoke me a kipper I'll be back for breakfast!

I've been known to post a few fishy tales up here, for example some jibber jabber about a Hirst shark [that I have now found and will sell to the highest bidder btw] or some nonsense about aussies staying afloat in a flood but today lets look at something truly fish-tastic and an excellent example of making the best of social media to amplify a great cause. Sometimes it's well worthwhile trawling-the-web to do some actual good - dude.

Hugh's Fish Fight aired on TV last week and calls for the end of "discarding" AKA wasting dead fish or chucking the tiddlers overboard. It's like as contoversial as water-boarding terrorists - but genuinely lethal to the extremely innocent fish. There is more to it than meets the fish-eye of course. The ultimate aim of the campaign [read all about it on www.fishfight.net] is to lobby the government and other grey suited bore-ocrats to change ludicrous legislation that forces fishermen to discard AKA "waste" fish [like Free Willy, Nemo and Flipper etc] that get pulled up with the catch but that they cannot legally land.

Kurt Cobain was quite right when he said something like "It's ok to fish, cos they don't have any feelings" and I like the fact that this campaign is not about hurting fishes feelings - it's about not wasting the fish and plaice-ing them on your plate.

Anyway, so I felt compelled to sign up after watching the show last week but quite predictably I suppose the .net site had snagged / crashed on the TV popularity rocks and was not available. I found Hugh's fishy Twitter stream and from there found Hugh's fishy Facebook page where I was able to sign up. At the time something like 150,000 odd people had signed up and I saw and update email from Hugh a few days ago to say how stoked he was that he'd reached 300k and that he'd love to shoot for the half-million. Well just 3 days later here we are - power to the people, micro-chips and his celebrity chumps Ramsay St, Oliver and the food-come-scientist Blumingfelloffthementalchart. Pass me some Turkey Twizzlers and break open the tartar sauce Hugh's done it - doubling his target 250k supporters about 5 months ahead of plan! Awesomeness.

On a socail media note "Good catch" chef Fearnley Whittingstall also for the fishy widget [cast your eyes over the tasty fish widget below] for goody two-shoes bloggers to share the f-word further. If you love eating fish hook yourself up with the widget now.

P.S. You are clearly slightly queer if you don't eat the skin / batter - it's the best bit.