IKEA Facebook campaign vs. The LEGO Matrix

Bricks vs. Clicks - The best sh*t I've seen on Twitter today.

I've just awarded some smart dude called Len Kendall my first ever tweet of the day award for something totally stupid - for Tweeting a LEGO re-creation of the Matrix bullet dodging roof top scene. Luke's award was in the fun bag genius category. With hindsight, the award should really have gone to the creators. Oops, just a small glitch - sorry guys.

Before all that Hollywood cr*p today there was some Swedish genius [wish I could say Norwegian Wood] - the IKEA Facebook campaign that spread like a nasty virus all over the net. A much more down to earth and a low budget production, but cool in some Matrix like special respects.

If you're looking for a brilliantly simple flat-packed example of how to blast out a cost effective, meaningful and impactful social media campaign, this is the one that sticks out ---> like a slow bullet to the head.

No point me parroting the who, where, why, what here is there. You can read all that twaddle on econsultancy, the digitalbuzz, or CNET.

Not only did this IKEA thing get IKEA customers to spread the love sentinels, it went balistic over the blogosphere, on Twitter, and on the marketing for dummies web too.

The Oracle suggests taking the blue and yellow pill today.