Space Hopping madness by SonyEricsson #pumpt

Pumping horny balls full of air and interacting with monkeys live on the internet.

The internet came alive again today, with a nifty interactive Space Hopper campaign from SonyEricsson.

Before I go on... Thanks to the nice girl [or boy in a wig] that responded to my tweet "Hey @chiefhopper Please give a Space Hopper a hug. Need a better screen shot for my blog ---> http://bit.ly/6nLoyl #pumpt ;-p". So funny, she gave me a big green one too. I think the chief hopper cracked his monkey whip.

I love it, about as much as the IKEA vs. Matrix thing yesterday, but in a different way. It's simple, genius, interactive, and highly contagious. It's mixing live streaming performance, by real people in a room full of Space Hoppers, with creative direction from the Twitterverse. This is a great example of a mega-budget mobile brand production vs. the on-the-cheap but ingenious IKEA production ---> I think there's an IKEA brand pun in there somewhere.

So the Twitterverse is bouncing ideas to the ring-master AKA @chiefhopper, locked away in a warehouse, somewhere in the real world, and a big screen is relaying the crowd-sourced crazy ideas to a team of white overall-clad SonyEricsson elves [it's nearly Christmas - give me a break - OK let's call them hopper-monkeys]. The aforementioned hopper-monkeys are performing tricks on demand e.g. Space Hopper pyramid building, Space Hopper races, posing for photos, and other cruel tricks [etc] - live on the streaming internet. Monkey business indeed.

Meanwhile, the Twitterverse is pumping life and more monkey-fun [OK air] in to shed-loads of deflated Space Hoppers. More air is pumped with every #pumpt hashtag tweeted. Hey Presto, the more #pumpt tweets you tweet, the more Space Hoppers the hopper-monkeys get to play with.

The campaign is cruel to animals, but I’m struggling to find meaning in the monkey madness. Oh, aside from some playful monkey cheerfulness on a cold, miserable, winter day. Which is nice - much better than going to the zoo. Thanks for the bouncy monkey nuts.

Unfortunately the whole bouncing monkey thing is nowhere near as funny as learning "how to say fu*k you in a pie chart" - which is puerile comedy genius from some crazy ape in OZ, that I also stumbled upon today.

Whatever will tomorrow bring? Dancing giraffes? Paint-balling crocodiles? Swearing snakes?

On Twitter? Hit retweet below [and add #pumpt to your tweet] and we can both have a #pumpt together. Offer expires in about ten days time.

Like this? Have some more inflatable fun <--- click there.