The new art crowd eating away foundations of the blood thirsty art market.After a trip to Frieze a few weeks ago I found an ally, sharing
my views on the current state of the art. I must have been one of the first few peeps to stumble upon the recently launched
b_uncut art blog.
Last night I just went along to the launch their new
online art gallery. Have I just witnessed a revolution or eclipse in art? It's more of an art solar system [with the artist in the middle] and a social evolution. Taking the art bull by the horns it appears [if you believe the hype and wine] that Philip Letts and his blur group have turned the art world on its mob-like horses head. Activating the user generated power of social media and brining the concept of Fairtrade to the aid of artists.
Utilising Wordpress, Ning, and Cafepress b-uncut are cleverly powering up a blog, online gallery [for the crème de la crème of the crop], online open studio community spaces and a gallery shop, with all the usual social trimmings of
Twitter and Facebook. Giving art lovers and buyers a chance to find emerging artists work from around the planet and to dig around in their studio and explore the dark matter of their minds.
I’m reminded of my own struggling
artist residency days, hammering away in a cold and damp studio, into the night. Feeling it was just me and my art and a whole art world against me. That’s a big mountain to climb. The internet was a million miles away for me then. I would have loved to finish for the night, upload my work in progress and share it with a few like minded critics to see what they think. It’s pointless
flogging a dead horse, but it’s great to know your backing a potential winner.
b-uncut is about giving emerging artists a chance to develop, thrive, talk to their peers and earn a modest living. To get established before they die or chop off an ear, to help them to buy Pot Noodles, clothes from charity shops, razor blades, and stamps to mail letters to Theo in Paris etc. With 80% of each art sale going to artists they get a pretty good art deal; the traditional market I understand is something like 50 percent or less. This will turn a few
clipboard heads I’d imagine. Twist some of them off I hope.
Sure anyone of the one thousand strong
studio community of self-proclaimed artists could drop in to Etsy, Ebay, Zazzle, Cafepress, or even my good old friend PhotoBox and hop on the quick selling ship and sell a few mugs. But that that leaves them alone in the world. Central to the b_ucut philosophy is a support network of like-minded artists talking to each other, creating niche genre groups and collaboratively floating and voting the best to the top. Only the best as voted by the community [and with a little curating by the b_uncut team] make it on to the interactive online gallery walls. I like that. I also like the non-exclusive nature of the b_uncut beast, allowing the best crème eggs [artists] to achieve exhibition nirvana and to get pickled up by the big wig galleries if their work warrants the prize. b_uncut are not standing in the way of success they are nurturing it.
Credit for terrifying image used in this post: 'Baby' by Jason Ellis.
Blogger notice: Under the recently updated terms of the Geneva Convention of all things blogging I must declare my post to be influenced by some small quantities of red wine bribery as supplied by the glass by b_uncut. Not the cocktails as promised mind. I’ve had a night to sleep on it now and feel fine. Here’s a shout to all potential blog bribers and the internet police. Wine doesn’t count. An iPhone or a few hundred quid in a brown envelope would be nice though.
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