Tree things about Stella Artois trading E's for Christmas trees campaign

Saving trees and drinking beer.

Stella Artois today announced their augmented reality "Send a Card, Save a Tree" Christmas ecard campaign. Aiming to plant [or save or something like that] a million trees in the Argentinean Atlantic Rainforest [where the f*** is that], when a million ecards have been sent [wow - how many is that]. A jolly good Stella idea, which nobody can deny [US version] / and so say all of us [EN version].

Here are "tree" things I noticed.

1. It took five [gold ring pulls] to get past the [enter] DOB / location bit to even get started. The connect with Facebook link appeared to do nothing and the page kept locking up - like a mahogany chainsaw jam.

2. To get the whole 3D augmented reality xmas wizard ecard experience you need a webcam [I don't have one Santa!] and a "marker image" [WTF is that Santa?]. You are "present[ed]" with two ways to get the marker image 1. Print it out on your home printer [on paper, erm that's trees?], or 2. Download it to your mobile phone. Now, considering this is a tree-hugging campaign, I'd say the print at home option is a pretty ill-thought-out idea - no?

3. The whole thing is properly overly complicated to use, so not everyone will get to enjoy the full-bodied festive flavour. Definitely not after the 4 pint threshold. The "Claus" is lost in the confusion. There's "snow-way" my mum will get it. A simple "cut-down" version would save more trees?

I don't want to p**s on the Stella Christmas parade. It's nearly Christmas after all; a time for joy and a time for giving. Yes it's absolutely a good idea 4 good, and yes it's full of festive fun, but, maybe, M. Stella jumped the gun and didn't fully think it through? An extra day at the thinking before drinking table is worth its weight in gold/frankincense/mer[d*] [*French / Belgian spelling].

Oh, and like I said in our chat on Twitter, yes I'm very excited about Christmas and especially picking up my "sleigh-n" Christmas tree next weekend [oops!].

My campaign score card:

Goodwill: 5.0 ABV / 5.0 ABV
Execution: 8 pints [too many]
Timing: Good things come to those who wait.
Transparency: Clearly a few million email addresses to plunder is a result in anyone's book / Kindle etc.

Anyway, try it for yourself [responsibly] and tell Santa what you think in the comments box below ---> Go on send an eCard and save a tree with Stella Artois. Just do it OK.

P.S. Stella have not sent me a slab of fizzy festive fun to write this post, but I'd gladly retract some of it for an advent sized [24 x cans] slab of the wife-beater. Or a shiny new webcam.

P.P.S. Stella - have you got a cool "widget" that I can post on my blog for my blog fans to post ecards? [Whatever you do - do not scroll down].

P.P.P.S. Read stuff about other recent online campaigns that are clever - like the IKEA Facebook thing or the SonyEricsson Space Hopper thing.

The community mouse catcher

I'm going to write some show and tell shit here about the freaky mouse fearing family down the street who are completely shit scared of live mice, or too posh to pounce. Sorry Pete ---> You know how inappropriate I can be. Please don't sue me.

To save community embarrassment / neighbourly shame / fun poking at the local pub, let's just call him neighbour "P", knocked on my door and asked me if I would come over and catch a potentially murderous mouse - because he's seen me holding a mouse the other day on my doorstep (quite true, don't ask). I thought it was a fantastic rouse to get me out to the pub for a few beers. Nope. So after copious amounts of "Are you serious?" it transpired quite seriously they had a mouse in the house.

Quote neighbour "P" ---> "I'm a record producer, I don't catch mice" or something like that.

Anyway after cornering the harmless furry rodent they didn't want to touch the thing and they wouldn't let the cat at it. In the process they'd turned the conservatory (not just any conservatory mind) totally upside down - sofas, rugs, coffee tables, the whole designer works. All on its head. Really it was like a kids play room / earth quake. Unbelievable. Royalty. Anyway problem quickly solved. Offending mouse dutifully picked up and lobbed over the patio wall in to the orchard (not just any old garden). He'll be back mind, with his mates, guns and knives ---> See artist's impression above. I'm sorry I laughed in your faces and asked if you'd been taking LSD in front of the kids. Jeeesus. Pussies.

So if you're in a tight mouse hole / spot and nobody else can help you. Just send me a fax or call and I'll be straight over to catch your mouse and sort you out. 0800 MOUSE CATCHER.

UPDATE ---> Because every tale should have a meaningful ending and one or two morals. Here are my mousey tail's salient points; 1) It's great to know you have a special skill that the community can call upon, even just once in a lifetime and even if your special skill is mouse holding, it's well funny and great that people can call upon you in times of great need. 2) Protect the weak and love thy mice fearing neigbours. That'll do micely.

P.S. Note to self. Remind me to write and update on the great Damien Hirst art crime story, including The Telegraph art cock up of the century, and to let you in on Becks plans to roll my "Dicks" design as the new bottle label globally! See my amazing Dicks entry and @Becks_Beer 09/09/09 for the scoop.

Bad ass creativity: Becks Dicks ad

My entry to the arty Becks bottle design contest that's running online at the mo. I simply put myself in the mind of a child and let the pen do all the work. Sophisticated, yet simple - see above. For a limited time only you can make your own Becks Dick sketch - see below below below. I'm sorry Becks for p****** on your art parade. I hope I win. BTW if you have any clever, young trunk-sure elephants, tail-ented monkeys or talented kids don't forget to enter them in to the worlds first and last International baby and captive animal art contest.